Websenz

About the App

Websenz can let you know what your member-types and constituents are doing on your website, which pages are being read or what products are not being converted to sales enabling you to improve the way your website performs!

WebSenz from Zentso combines web server analytics and reporting with member/donor data and provides unique insights into constituent behavior and engagement with iMIS RiSE websites.  You can use WebSenz for Engagement Scoring in iMIS – now web activity is part of the equation!

Real-time Analytics, Reports and Dashboards

WebSenz statistics are all made available as IQA queries and can be visually rendered as graphs, charts or tables. Organisations and staff members can build up their dashboards by selecting and visualizing queries that are most relevant to their business processes.

The most commonly used statistics are preconfigured in a Dashboard and there is also a WebSenz tab on the contact-profile page showing personal statistics per member. These pages can all be customized with additional statistics according to need by editing the IQA queries.

WebSenz Dashboard

• Page hit trends by Member Type - which member types are becoming more engaged

• Average Read time – what pages are users spending longest reading, on which device

• Web Drop-offs– see which users are hitting event or product pages and not buying – follow up with automated emails

• Top referrers – what sites (e.g. LinkedIn) are driving all the traffic to your site this month