Spark

About the App

There’s no doubt the association landscape has shifted. Organizations need one-to-one segmentation strategies, tighter engagement journeys, and concerted growth efforts more than ever before. Without a bridge between data sources, associations will never have a complete data picture to drive growth and engagement strategies. With Spark, you can empower your marketing and communication teams to leverage all of the features of HubSpot.

Organizations like the American Society of Travel Advisors, the American Society for Gastrointestinal Endoscopy, and the Solid Waste Association of North America have all been able to centralize their iMIS data using Spark so they’re fusing the demographic and transactional data (i.e. join date, job function, has registered) with the behavioral data (i.e. web visits, lead score, email clicks) for each contact in HubSpot. 

When you connect iMIS to HubSpot using Spark, you can:

• use your iMIS data to trigger campaigns that boost event attendance
• increase renewal rates by sending messages based on online behavior and membership data
• effectively convert prospective visitors into members using personalized digital journeys
• increase non-dues revenue opportunities by collecting data insights for program managers

Connecting iMIS to HubSpot is simple. HighRoad will work with your IT team to access your network and iMIS web service. Once connected, HighRoad can integrate an All Contact Sync that includes all contacts and their fields (as identified by you). Through our One-to-Many Sync, HighRoad will work with you to identify multidimensional data (like your Annual Conference and associated properties like event date, location, sessions, rate, etc.). As part of our Source Segment Sync, HighRoad will integrate with the iMIS IQA so that ad-hoc queries can come over to HubSpot as tertiary targeting options.