Higher Logic Email Marketing

About the App

About Higher Logic Email:
Higher Logic Email (Thrive Marketing Professional) is a robust email marketing platform designed for associations and nonprofits. It enables organizations to create personalized, targeted email campaigns that drive member engagement and retention.​

Integration with iMIS:

• Seamless Data Synchronization: Syncs marketing lists from iMIS IQAs on-demand or nightly, ensuring up-to-date contact information for campaigns. ​

• Personalized Communications: Leverages iMIS data to personalize email content, enhancing relevance and engagement. ​

• Activity Writebacks: Captures email interactions (opens, clicks, unsubscribes) and writes them back to iMIS, providing a comprehensive view of member engagement. ​

• Integrated Preference Management: Allows members to manage their communication preferences, with updates reflected in both systems. ​

• Flexible Integration Options: Supports both SQL-based and API-based integrations, accommodating various iMIS versions and hosting environments. ​

This integration streamlines email marketing efforts, enhances personalization, and provides valuable insights into member behavior by bridging Higher Logic Email with iMIS.